BYU Pathway - English Connect

YSBA is a non-profit that provides a diverse place for youth to have experiences that strengthen their testimony, build new skills and create memories


Competitor analysis, market research, brand heart, brand positioning, target audience discovery, logo design, visual identity, web design


A crystal clear direction

YSBA came to Aktual in need of a strong brand strategy to help their board of directors make important and crucial business decisions to strengthen youth. Through research, and design we outlined a path forward for the YSBA team and brand. 

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A non-profit on a mission

Through our proven design process, we helped YSBA create a set of branding tools to help guide and direct every business decision. The YSBA website is a great example of all the new branding elements coming together. Click the button below to see the website.