Sunny Side

Haley and I recently took a trip to the local grocery store to pick up some sunscreen. After taking some inspiration from the current market, we returned home to create a new and improved sunscreen brand. ​

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Services

Competitor analysis, market research, brand positioning, target audience discovery, logo design, visual identity, photography style.

Challenge 

A modern twist

Our biggest challenge with this project was creating an identity that young mothers with children would be happy to carry in their beach bag. We created a modern identity that appeals to both kid and parent. 

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Solution

Using the qualitative and quantitative data we collected and working closely with MJ Pianos, we created a powerful brand with strategic messaging, a bold visual identity and a user-friendly website.

The Key to Success 

Impact

A new and improved sunscreen

A fresh brand just hit the market. Sunny Side SunScreen is here for both parents and kids. We put together a video explaining our process in the link below. 

Check it out