Sunny Side

Haley and I recently took a trip to the local grocery store to pick up some sunscreen. After taking some inspiration from the current market, we returned home to create a new and improved sunscreen brand. 


Competitor analysis, market research, brand positioning, target audience discovery, logo design, visual identity, photography style.


A modern twist

Our biggest challenge with this project was creating an identity that young mothers with children would be happy to carry in their beach bag. We created a modern identity that appeals to both kid and parent. 

Feeling inspired to work with us?


Using the qualitative and quantitative data we collected and working closely with MJ Pianos, we created a powerful brand with strategic messaging, a bold visual identity and a user-friendly website.

The Key to Success 


A new and improved sunscreen

A fresh brand just hit the market. Sunny Side SunScreen is here for both parents and kids. We put together a video explaining our process in the link below.