Aspen Salon

Aspen Salon is all about you. We wanted to disrupt the market and create a brand where everyone feels empowered and taken care of.


Competitor analysis, market research, brand heart, brand positioning, target audience discovery, logo design, visual identity.


A new wave of hair salon's

At Aspen Salon, your hair should represent your personality. Our main challenge for this project is to bring a modern and unique brand strategy to the Salon that's reflected in the brand identity.

Feeling inspired to work with us?


Using the qualitative and quantitative data we collected and working closely with MJ Pianos, we created a powerful brand with strategic messaging, a bold visual identity and a user-friendly website.

The Key to Success 


Empowering women everywhere

Aspen Salon is a more than a hair salon. It's a place for women to feel beautiful, connected to their community, and empowered to go out and be themselves. We put together a video explaining our process in the link below.